DMs and calls you answer hours later
Booking questions come in through Instagram, texts and calls during service. By the time you reply, the slot is gone.
For salons & barbershops
A salon website that books the chair while your hands are busy.
Your team can't answer the phone mid-cut, and clients don't want to call anyway. They want to see the work, pick a stylist, and book a time in under a minute.
Where salons & barbers lose inquiries
Clients who forget to rebook
A cut lasts five or six weeks. Without a reminder, regulars stretch it to ten, or try somewhere new.
A booking link with no story
A bare booking page doesn't show your work, your stylists or what makes the chair worth the price.
What we build for salons & barbers
- Website
- Your portfolio, your team with their specialties, and services with honest prices and times.
- AI concierge
- Answers "how long does balayage take" and "who does curly cuts" from your approved menu, any hour.
- Booking
- Book by service and by stylist, through the booking tool you already use.
- Follow-up
- Rebooking reminders timed to each service, and a review request after the visit.
Questions the concierge answers for you
Examples of what customers ask. It answers from the information you approve and hands anything else to your team.
- “Who's best for curly hair?”
- “How long does a full balayage take?”
- “Do you have anything open Friday after 5?”
Works with the tools you already use
Salons and barbers often book through Vagaro, Fresha, Square Appointments, GlossGenius or Booksy. We connect to yours rather than make you switch.
See the style in action: Cutlass. An invented barbershop in the work section of our homepage, built to show the style and booking flow. It’s a concept, not a client.
The parts of the system
Questions
We already have a booking app. Why do we need a website?
The booking app takes the appointment. The website is what convinces someone to book you rather than the next salon, and it's what shows up when people search for a salon near them.
Can clients pick a specific stylist?
Yes, if your booking tool supports it, and most do.
Can you use our Instagram work on the site?
Yes, we bring your best work onto the site so it loads fast and is seen by people who don't follow you yet.
Pricing
$2,500 to build. $250 a month to run.
No tiers. No hidden extras. If your project needs something outside this scope, we'll quote it before any work starts.
The ASCENDANT System
$2,500 one-time
- Premium custom website, designed for you alone
- Conversion strategy and refined copy direction
- Bespoke AI concierge that knows your business
- Seamless lead capture into your CRM
- Integrated online booking on your calendar
- Automated, personal email follow-up
- Advanced analytics and technical SEO
- White-glove launch, training and handover
Platform & Optimization
$250 per month
- Premium hosting, security, backups and updates
- AI concierge monitored and refined
- Monthly performance and analytics review
- Continuous conversion optimization
- Monthly content and copy refinements
- Dedicated support, replies within one business day
See what we’d build for you.
A free 30-minute strategy call. We review your current site together and sketch the system. You leave with a plan either way.