Leads that land while you're on the tools
A homeowner fills in a form or calls once. If you can't get back to them that day, they've already called the next company.
For contractors, trades & home builders
A contractor website that qualifies the job before you drive out.
You're on a job site when the lead comes in. The best contractor websites answer the basics, ask the right questions, and book the estimate, so you only drive out for work that fits.
Where contractors & home builders lose inquiries
Estimate visits that go nowhere
Driving out to price a job that was never in your area, budget or trade costs you half a day.
Quotes nobody chases
Most quotes don't get a yes or a no. Without a follow-up, they just go cold.
What we build for contractors & home builders
- Website
- Project galleries, the services and areas you actually cover, and a clear way to request an estimate.
- AI concierge
- Answers service-area, licensing and "do you do this kind of job" questions, and collects the project details you need.
- Booking
- Estimate and site-visit slots that fit around your schedule.
- Follow-up
- An automatic check-in after every quote, and a review request when the job is done.
Questions the concierge answers for you
Examples of what customers ask. It answers from the information you approve and hands anything else to your team.
- “Do you work in my zip code?”
- “Do you handle permits for a kitchen remodel?”
- “Can someone come out this week to quote a deck?”
Works with the tools you already use
Trades and builders often run on Jobber, Housecall Pro, ServiceTitan or Buildertrend. We connect the website's leads and bookings to yours.
See the style in action: Northfield. An invented custom home builder in our live demo, built to show the site-visit booking flow. It’s a concept, not a client.
The parts of the system
Questions
Can the website filter out jobs I don't want?
Yes. The concierge and the estimate form ask about location, project type and budget range, so you see what fits before you call back.
I don't have an office. Can I still show up in local search?
Yes. Service-area businesses can list the areas they cover instead of a storefront address, and we build your site's service-area pages around that.
Will this work with how I already quote?
We connect to the job management tool you already use, so leads and bookings land where you work today.
Pricing
$2,500 to build. $250 a month to run.
No tiers. No hidden extras. If your project needs something outside this scope, we'll quote it before any work starts.
The ASCENDANT System
$2,500 one-time
- Premium custom website, designed for you alone
- Conversion strategy and refined copy direction
- Bespoke AI concierge that knows your business
- Seamless lead capture into your CRM
- Integrated online booking on your calendar
- Automated, personal email follow-up
- Advanced analytics and technical SEO
- White-glove launch, training and handover
Platform & Optimization
$250 per month
- Premium hosting, security, backups and updates
- AI concierge monitored and refined
- Monthly performance and analytics review
- Continuous conversion optimization
- Monthly content and copy refinements
- Dedicated support, replies within one business day
See what we’d build for you.
A free 30-minute strategy call. We review your current site together and sketch the system. You leave with a plan either way.