Inquiries that wait until Monday
Legal problems don't keep office hours. An inquiry on Friday night that waits until Monday is often already with another firm.
For law firms
A law firm website that handles intake while you're in court.
People looking for a lawyer are often stressed and contact more than one firm. The firm that responds clearly and books the consultation first usually gets the case.
Where law firms lose inquiries
Intake calls that aren't a fit
Your time goes to calls outside your practice areas or jurisdiction.
Consultations with no next step
A prospective client has a consultation, then hears nothing until they decide on their own.
What we build for law firms
- Website
- Practice-area pages in plain language, your attorneys' backgrounds, and fees where you choose to publish them.
- AI concierge
- Explains your practice areas and process, collects intake details, and never gives legal advice.
- Booking
- Consultation scheduling with conflict-check details collected up front.
- Follow-up
- A clear next-steps email after the consultation and a check-in if they haven't decided.
Questions the concierge answers for you
Examples of what customers ask. It answers from the information you approve and hands anything else to your team.
- “Do you handle LLC formation in Texas?”
- “How much is an initial consultation?”
- “Can I meet someone this week about a contract dispute?”
Works with the tools you already use
Firms often manage intake and matters in Clio, MyCase or Lawmatics. We connect the website's intake and bookings to yours.
See the style in action: Aurelius & Crane. An invented firm in our live demo, built to show the consultation booking flow. It’s a concept, not a client.
The parts of the system
Questions
Can an AI concierge be used by a law firm?
Yes, with care. It answers only from information you approve, clearly says it isn't giving legal advice, and passes anything substantive to your team. You review the wording before launch.
Will the site follow attorney advertising rules?
We write with your state's rules in mind and you approve every word, but your bar's rules are yours to confirm. We don't use testimonials or results you can't publish.
Can intake collect conflict-check information?
Yes. The intake form and concierge can ask for the parties' names before a consultation is booked.
Pricing
$2,500 to build. $250 a month to run.
No tiers. No hidden extras. If your project needs something outside this scope, we'll quote it before any work starts.
The ASCENDANT System
$2,500 one-time
- Premium custom website, designed for you alone
- Conversion strategy and refined copy direction
- Bespoke AI concierge that knows your business
- Seamless lead capture into your CRM
- Integrated online booking on your calendar
- Automated, personal email follow-up
- Advanced analytics and technical SEO
- White-glove launch, training and handover
Platform & Optimization
$250 per month
- Premium hosting, security, backups and updates
- AI concierge monitored and refined
- Monthly performance and analytics review
- Continuous conversion optimization
- Monthly content and copy refinements
- Dedicated support, replies within one business day
See what we’d build for you.
A free 30-minute strategy call. We review your current site together and sketch the system. You leave with a plan either way.